GEOMARKETING OF PHARMACY INSTITUTIONS

The geomarketing of pharmacy institutions includes coordinate dimensioning of address database of pharmacies, with an option of working out the details to a minimal territorial unit.

The geomarketing of pharmacy institutions includes the following options:

  1. Coordinate dimensioning of address database of pharmacies, with an option of working out the details to a minimal territorial unit (street).
  2. Calculation of qualitative and quantitative characteristics in conjunction with the territory (choice by parameters, display both on the map and in tabular form)
  3. The calculation by sales outlets helps study the market in terms of geolocation (from the federal level to the MTU)
  4. Certification of pharmacy chains, brands of pharmacy chains, individual pharmacies.

 Options of tabular reports

  • Register of the legal entities: TIN, a legal entity belonging to a pharmacy chain or an individual pharmacy;
  • Register of pharmacy institutions: the full address of the pharmacy with the option of displaying the pharmacy’s category (ABC analysis), belonging to a legal entity or chain, brand and other quality characteristics;
  • Presence of the pharmacy chain in the subject of Federation: the list of pharmacy chains in the context of the subjects of Federation;
  • Chains / individual pharmacies: the share of chain and individual pharmacies in the context of the subjects of Federation;
  • Sales report: a comprehensive report of the quantitative performance of the pharmacy segment.