Geomarketing of pharmacies and medical institutions  

 includes:

 1.      Linking the address database of pharmacies and medical institutions to a map with the possibility of detailing to a minimum territorial unit (street).

 2.      Calculation of qualitative and quantitative values for a selected territory (selection by parameters displayed both on the map and as a table)

 3.      Calculation of ABC-analysis of pharmacy point turnover and assortment structuring in the context of any geolocation (from the federal level to MTU)

 4.      Obtaining records of institutions by type, profile, contact information, turnover and structure of goods range.

 Main fields:

 •         Type of institution (pharmacy/medical)

 •         Name of the chain

 •         Brand of pharmacy chain

 •         Type of pharmacy chain: ABC Category, administrative region, period

 •         Type of medical institution

 •         Class of medical facility

 •         Specialization of medical institution

 •         Neighborhood health stations / medical and obstetric center

 •         Availability of pharmaceutical activities in a medical institution

 Report Options:

 1.      Register of institutions

 2.      Passport of institutions:

 a)      for all institutions:  structure of the drug range, total turnover, width of the range (number of SKU)

 b)      for medical institutions: specialization, list of services, OKVED

 c)      for pharmacy chains: number of outlets, average purchase amount, regions of presence, brands and legal entities participating in a chain

 d)     for a pharmacy chain brand: number of outlets, average purchase amount, regions of presence

 3.      Regions of presence