Comparative analysis of commercial strategies in different types of pharmacy chains

Regional and federal networks had the largest profit (difference between the sales at Sell-out and Sell-in) in the first half of 2017, and the local chains can be considered as outsiders based on this parameter. In the years of crisis, the local level networks and smaller pharmacy chains were affected much more than regional and federal ones, which reached the highest profits in the considered period of the first half of 2017, while the local chains’ situation became worse than it was during the crisis (Fig. 1).




The reproduction of materials is allowed only if the limitations established by the Rightholder are observed, with mention of the author of the materials used and the reference to ALPHARM LLC as a source, with a mandatory hyperlink to website.