The participants in the summer meeting of the RAPM, moderated by the editor-in-chief of the PhV German Inozemtsev considered working with the hospital segment more closely. The experts were looking for an answer to the question “Is there life on Mars?” or rather “What is the role of marketing in the hospital segment?” The discussion made it clear that the segment that is so limited by all possible legislative frameworks offers an available niche, which is actively used by many manufacturers.
The participants in the summer meeting of the RAPM, moderated by the editor-in-chief of the PhV German Inozemtsev considered working with the hospital segment more closely. The experts were looking for an answer to the question “Is there life on Mars?” or rather “What is the role of marketing in the hospital segment?” The discussion made it clear that the segment that is so limited by all possible legislative frameworks offers an available niche, which is actively used by many manufacturers.